Ann Lee is the Chief Operating Officer at Youbeli.com, a premier multi-category online marketplace in Malaysia established in 2015. Youbeli.com offers an impressive product selection of local and international brands, spread across categories including Fashion, Mobile and Gadgets, Home and Living among others. Youbeli.com also helps retailers set up their online business by helping them generate traffic and by providing tools to set up their online store with complete freedom. The company has enjoyed successes by partnering with PChomeSEA, the largest e-Commerce platform in Taiwan, as well as collaborating with PJ Digital Mall to support offline businesses that took a hit in the economic crisis caused by the pandemic.

Besides being a central person within the ecommerce industry, Ann is also a self-employed entrepreneur and co-founder of Wealthcare.my, a place for unbiased & independent financial insight to help people make informed decisions regarding their finances. 

Ann has also spent a year as the Head of Strategy for Cuti.my, a full-fledged online travel specialist based in Malaysia, a year handling the investor relations of Fonebud IoT Bhd, a platform providing services related to information technologies/IoT, and she has also handled strategic alliances at SilTerra, a global semiconductor foundry that brings leading-edge semiconductor solutions to clients.

Having the experience of entrepreneurship, the knowledge of varying industries and the passion to help startups who are embarking on a similar journey, Ann is more than happy to share her experience and knowledge in order to uplift startups who are on a remarkable path to success.